Profile

Industry: Consumer electronics

Sector: Technology

Theme: Digital revolution

5-Year shareholder growth: +16.9%/year

Fair value estimate: $94

Valuation assumption: 6.0% MFCF yield

Insider ownership: 0.06%

Short sellers/put buyers: Fred Hickey (The High-Tech Strategist), Brett Schafer (Chit Chat Stocks)

Estimated fair value history

  • Dec-23 - $102 (6.0% MFCF yield)

  • Mar-24 - $96

  • Jun-24 - $99

  • Sep-24 - $105

  • Dec-24 - $94

  • Mar-25 - $95

  • Jun-25 - $94

Apple

Location: Cupertino, California

 
History
Fred Hickey: “My biggest put option position is in Apple”
Fred Hickey: “My biggest put option position is in Apple”

Apple is in the crosshairs of an escalating trade war with China.

Apple and Tesla spoil the Magnificent 7 party
Apple and Tesla spoil the Magnificent 7 party

The Magnificent 7 looks more like the Magnificent 4. How much longer can this narrowing rally continue?

Japan: Value-laden or value trap?
Japan: Value-laden or value trap?

Murakami, a maker of rearview mirrors, trades at less than net cash. Is there value in Japan?

A few words on Apple, The Buckle, compounding and Joel Tillinghast’s book, Big Money Thinks Small… [mailbag]

Is China as grim as the headlines?
Is China as grim as the headlines?

“At the company level, China’s economy looks markedly better than the headlines,” says veteran retail analyst John Zolidis.

Upgrading New Oriental Education from Speculative to Opportunistic.

Buying 8 new stocks with a growth emphasis
Buying 8 new stocks with a growth emphasis

Negatives: recession on the way, big tech stocks still not cheap. Positives: bearish sentiment, lots of selling pressure below the surface. How these countervailing forces resolve themselves is an open question, but many high quality growth stocks are reasonably priced. [trades]