Profile

Symbol: DECK

Industry: Footwear & accessories

Sector: Consumer discretionary

Theme: Demographics - millennial consumer, global consumer brands

Annual gross profit: $3.2 billion

5-Year gross profit growth: +16.5%/year

5-Year shareholder growth: +21.7%/year

Fair value estimate: $155

Valuation assumption: 5.5% MFCF yield

Insider ownership: 0.40%

Transaction log

  • Oct 24, 2025 - Bought 20 @ $87.64 (0.73% wtg, opportunistic)

Estimated fair value history

  • Sep-23 - $78 (6.0% MFCF yield)

  • Dec-23 - $87

  • Mar-24 - $101 (5.5% MFCF yield

  • Jun-24 - $107

  • Sep-24 - $114

  • Dec-24 - $122

  • Mar-25 - $125

  • Jun-25 - $129

  • Sep-25 - $134

  • Dec-25 - $142

  • Mar-26 - $150

  • Jun-26 - $155

Deckers Outdoor

Location: Goleta, California

 
History
Initiating positions in Deckers and Sprouts
Initiating positions in Deckers and Sprouts

Deckers and Sprouts are well off their highs made in January and February. Time to nibble. [trades]

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Crocs’ HEYDUDE brand hits some bumps in the road
Crocs’ HEYDUDE brand hits some bumps in the road

CROX Q2: wholesale snags at HEYDUDE have investors selling, stock down 14%. This feels like an overreaction as the rest of the business is humming, HEYDUDE problems likely short-term in nature. At 9 x earnings, CROX is too cheap.

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